CPC H04N 21/252 (2013.01) [H04N 21/44204 (2013.01); H04N 21/812 (2013.01)] | 20 Claims |
1. An apparatus to determine audience ratings, the apparatus comprising:
first circuitry to access census data and panel data, the census data including census viewing statements associated with media content presented by a plurality of census devices, the panel data including panelist viewing statements associated with media content presented by a plurality of panel devices, the panel data including weights to represent numbers of individuals in a population to be represented by corresponding panelists represented in the panel data;
second circuitry to assign the census devices to the panel devices based on the weights; and
third circuitry to divide the weights for respective ones of the panelists into respective sets of split weights, and assign the census viewing statements to at least subsets of the sets of split weights to determine the audience ratings for the population, the assignment of the census viewing statements to the at least subsets of the sets of split weights based on the assignment of the census devices to the panel devices.
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