US 11,989,754 B2
Linking a transaction between a merchant and a resident of the same vicinity to the resident viewing the merchant broadcast advertisement
Terrance Patrick Tietzen, Edmonton (CA); and Matthew Arnold Macpherson Bates, Beaumont (CA)
Assigned to EDATANETWORKS INC, Calgary (CA)
Filed by EDATANETWORKS INC., Calgary (CA)
Filed on Apr. 14, 2021, as Appl. No. 17/230,076.
Application 17/230,076 is a continuation of application No. 16/051,797, filed on Aug. 1, 2018, granted, now 11,010,787.
Application 16/051,797 is a continuation in part of application No. 62/688,814, filed on Jun. 22, 2018.
Claims priority of provisional application 62/688,799, filed on Jun. 22, 2018.
Claims priority of provisional application 62/644,569, filed on Mar. 18, 2018.
Claims priority of provisional application 62/541,424, filed on Aug. 4, 2017.
Prior Publication US 2022/0414709 A1, Dec. 29, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0204 (2023.01); G06Q 30/0211 (2023.01); G06Q 30/0242 (2023.01)
CPC G06Q 30/0246 (2013.01) [G06Q 30/0205 (2013.01); G06Q 30/0211 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, for each of a plurality of members, comprising:
gathering member data for the member over a network through paging based on the gathered member data, wherein member user data for the member includes a physical address corresponding to a television receiver and a member profile that includes a participant identifier;
broadcasting, over the network, content interleaved with an advertisement corresponding to a merchant having a physical address, wherein:
the advertisement interleaved within the broadcast content is addressed for broadcast delivery exclusively to a logical address of the television receiver;
the merchant has a corresponding merchant profile that includes a physical address;
and
the respective physical addresses of the merchant and the television receiver are determined to be within the same vicinity as the merchant whenever their respective physical addresses have a navigation time therebetween, as determined by a navigation algorithm for at least one predetermined transportation mode, within a predetermined minimum time and a predetermined maximum time, wherein the navigation algorithm determines the navigation time for the at least one predetermined transportation mode;
receiving or accessing data associated with a transaction;
determining the participant identifier of the member from the data associated with the transaction;
determining a length of elapsed time between:
the time of the transaction; and
the time of the broadcast of the advertisement interleaved within the broadcast content;
and
triggering, as a result of detecting the occurrence of the transaction associated with the participant identifier, a determination of whether:
the transaction is linked to the broadcast of the advertisement interleaved within the broadcast content; and
the respective physical addresses of the merchant and the television receiver are in the same vicinity.