CPC G06Q 30/0244 (2013.01) [G06N 20/00 (2019.01); G06Q 30/0275 (2013.01)] | 20 Claims |
1. A digital advertising system, the system comprising:
one or more processors configured to execute a plurality of functional modules comprising:
an analytics module configured to:
receive client attributes associated with a website visitor and a requested web site;
define an analytics event based on analyzing the client attributes;
a machine learning module configured to:
receive the analytics event associated with the analytics module;
generate a prediction model that indicates a probability of success of a bid prediction for the analytics event, wherein the machine learning module comprises a scheduler configured for periodically generating model data sets and updating models in advance of generating the prediction model;
a management platform comprising a configuration module configured to:
receive the bid prediction; and
generate a candidate config based on the bid prediction;
a deployment module configured to:
receive a script associated with the candidate config; and
deliver the script to the website visitor.
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