US 11,989,715 B2
Systems and methods for processing electronic transactions based on consumer characteristics
Philip J. Philliou, Haworth, NJ (US); Dean S. Pappas, Middletown, NJ (US); Jonathan I. Brod, New York, NY (US); Kenneth H. Dichter, Livingston, NJ (US); and Timothy J. Lemmon, New York, NY (US)
Assigned to Yahoo Assets LLC, New York, NY (US)
Filed by Yahoo Assets LLC, Dulles, VA (US)
Filed on Feb. 24, 2021, as Appl. No. 17/183,854.
Application 17/183,854 is a continuation of application No. 13/790,752, filed on Mar. 8, 2013, granted, now 10,963,857.
Claims priority of provisional application 61/730,387, filed on Nov. 27, 2012.
Prior Publication US 2021/0182825 A1, Jun. 17, 2021
Int. Cl. G06Q 30/00 (2023.01); G06Q 20/20 (2012.01); G06Q 20/24 (2012.01); G06Q 20/34 (2012.01); G06Q 20/38 (2012.01)
CPC G06Q 20/24 (2013.01) [G06Q 20/204 (2013.01); G06Q 20/357 (2013.01); G06Q 20/387 (2013.01)] 8 Claims
OG exemplary drawing
 
1. A method for processing electronic transactions between a merchant and a consumer based on physical geography, the method comprising:
receiving, at a merchant device connected to an electronic network, payment data encoded on a consumer payment card;
receiving and storing at a server a geofence ID associated with the consumer encoded on the consumer payment card, based on decrypting the payment data at a third party device, wherein the third party device is an acquirer device or issuer device associated with the consumer payment card and accessible over the electronic network;
determining, using a processing device of the third party, whether a geofence ID associated with the merchant operating the merchant device matches the geofence ID associated with the consumer;
upon determining that the geofence ID associated with the merchant matches the geofence ID associated with the consumer, performing additional actions including one or more of retrieving from the server a discount or other incentive to provide to the consumer and automatically storing at the server an association of the consumer with a merchant rewards program; and
modifying a processing of an electronic payments transaction based on the retrieved discount based on determining that the geofence ID associated with the merchant matches the geofence ID associated with the consumer.