CPC G06F 16/9535 (2019.01) [H04L 67/02 (2013.01); H04L 67/535 (2022.05)] | 20 Claims |
1. A computer-implemented method comprising:
receiving, from a client device via a segment generation user interface, a segment query comprising:
an indication of a sequence of web site events performed by a segment of users and comprising an initial event of a first webpage and a subsequent event of a second webpage; and
a request for pre-sequence website events performed by the segment of users that occurred before the sequence of website events or post-sequence website events performed by the segment of users that occurred after the sequence of website events;
a step for generating a defined dataset from an analytics database, the defined dataset comprising analytics data associated with performance of the sequence of website events by the segment of users and instances of at least one event performed by the segment of users before or after the sequence of website events;
providing, for display within the segment generation user interface, a query result comprising the defined dataset and an interactive results graphic comprising graphics representing different website event types of the initial event of the first webpage that, as defined by the segment query, occur after the pre-sequence website events performed by the segment of users or occur before the post-sequence web site events performed by the segment of users; and
based on a selection of a selectable option within the segment generation user interface, providing data that causes a display of the client device to transition from the segment generation user interface to an additional graphical user interface comprising a first set of interactive event graphics depicting the sequence of website events performed by the segment of users and a second set of interactive event graphics depicting either pre-sequence website events or post-sequence website events displayed according to rankings of most commonly performed pre-sequence website events or post-sequence web site or application events.
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