US 11,659,054 B2
Media stream including embedded contextual markers
Daniel N. MacTiernan, Ocean City, NJ (US); Jeffrey Lee Littlejohn, Mason, OH (US); David C. Jellison, Jr., Ogallala, NE (US); Jeffrey James Bengel, Springboro, OH (US); and Todd Louis Goldberg, Chicago, IL (US)
Assigned to iHeartMedia Management Services, Inc., San Antonio, TX (US)
Filed by iHeartMedia Management Services, Inc., San Antonio, TX (US)
Filed on Sep. 29, 2020, as Appl. No. 17/36,277.
Application 17/036,277 is a continuation of application No. 14/505,164, filed on Oct. 2, 2014, granted, now 10,855,782.
Prior Publication US 2021/0067597 A1, Mar. 4, 2021
Int. Cl. G06Q 30/02 (2023.01); H04L 67/50 (2022.01); G06Q 30/0272 (2023.01); G06Q 30/0241 (2023.01); H04N 21/442 (2011.01); H04N 21/858 (2011.01); H04N 21/258 (2011.01); H04N 21/845 (2011.01); H04N 21/658 (2011.01); H04N 21/81 (2011.01); H04N 21/234 (2011.01)
CPC H04L 67/535 (2022.05) [G06Q 30/02 (2013.01); G06Q 30/0272 (2013.01); G06Q 30/0277 (2013.01); H04N 21/23424 (2013.01); H04N 21/25891 (2013.01); H04N 21/44218 (2013.01); H04N 21/6582 (2013.01); H04N 21/812 (2013.01); H04N 21/8456 (2013.01); H04N 21/858 (2013.01)] 20 Claims
OG exemplary drawing
 
8. A method of processing a media stream in a media player, the method comprising:
receiving, at the media player, the media stream, wherein the media stream includes:
a plurality of spot blocks representing portions of time assigned to particular media content;
a first number of the plurality of spot blocks including primary media content;
a second number of the plurality of spot blocks including advertising content; and
a contextual marker embedded in at least one of plurality of spot blocks, wherein the contextual marker includes:
a show code identifier used by the media player to transmit a tracking call in response to reading the contextual marker; and
a tracking-call address specifying an address to which the tracking call is to be transmitted by the media player in response to reading the contextual marker; and
transmitting, by the media player, the tracking call in response to reading the contextual marker.