| CPC G09G 3/32 (2013.01) [G09G 2310/04 (2013.01); G09G 2310/08 (2013.01); G09G 2320/0633 (2013.01); G09G 2330/021 (2013.01); G09G 2370/16 (2013.01)] | 15 Claims |

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1. A display device, comprising:
a plurality of Light Emitting Diode (LED) blocks configured to be connected in series;
a driver Integrated Circuit (IC) configured to:
supply a current to the plurality of LED blocks, and
be connected in series to a first LED block of the plurality of LED blocks;
a plurality of switching elements configured to be connected in parallel to the plurality of LED blocks; and
a controller configured to control on/off of the plurality of switching elements to adjust one of the plurality of LED blocks, to which the current is supplied, over a time for implementing a unit frame,
wherein the time for implementing the unit frame includes a first time period, a second time period, and a third time period, and
wherein the first time period indicates a time period corresponding to a first half of the time for implementing the unit frame, the second time period indicates a time period corresponding to a first half of a remaining half of the time for implementing the unit frame, and the third time period indicates a time period corresponding to a last quarter of the time for implementing the unit frame.
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