| CPC G06Q 50/01 (2013.01) [G06Q 30/0185 (2013.01); H04L 63/1425 (2013.01); H04L 63/1441 (2013.01)] | 20 Claims |

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1. A computer-implemented method for detecting imposters on a social network on the Internet, the method comprising:
detecting, by a fraud detection and prevention system operating in a computing environment, a public message communicated to a social media account of a social network platform on the Internet, wherein the fraud detection and prevention system monitors the social network platform from outside of the social network platform using a link provided by an entity that owns the social media account;
responsive to detecting the public message, monitoring public messages communicated to the social media account, the monitoring performed by the fraud detection and prevention system for a predetermined time period using an application programming interface provided by the social network platform;
repeatedly comparing, by the fraud detection and prevention system until the predetermined time period expires, a brand profile of the entity associated with the social media account to metadata of each of the public messages, the comparing comprising determining whether each respective public message bears statistically significant similarities to the brand profile; and
depending upon whether a respective public message bears statistically significant similarities to the brand profile, discarding the respective public message or identifying the respective public message as being communicated from an imposter account on the social network platform.
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