| CPC G06Q 20/208 (2013.01) [G06Q 10/087 (2013.01); G09F 3/208 (2013.01); G06Q 20/203 (2013.01); G09F 3/204 (2013.01)] | 4 Claims |

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1. A method of controlling an electronic shelf label, the method comprising:
measuring, by a distance sensor in the electronic shelf label, a distance from the distance sensor to a product;
determining that the distance is same or shorter than a first distance;
in response to a determination that the distance is same or shorter than a first distance, turning a wireless tag reader active,
reading, by the wireless tag reader in the electronic shelf label, information indicated on a wireless tag attached to the product;
displaying, by a display in the electronic shelf label, the information.
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