receiving, at a mobile device, an identifier associated with an object, wherein the object is derived from a multimedia stream on a multimedia device, and wherein the identifier is determined based on object detection mechanisms including a machine learning model trained using a convolutional neural network;

receiving, from a server, content associated with the identifier, wherein the content includes one or more images of the object, information associated with the object, and other objects related to the object; and

generating a display, at the mobile device, comprising the received content and a depiction of the object in an augmented reality environment, wherein a selection of a transaction interface within the augmented reality environment causes a superimposing of the received content adjacent to the depicted object, and wherein size, orientation, and placement of the superimposed received content and the depicted object are adjusted based on sensor data from one or more sensors of the mobile device.