US 11,985,372 B2
Information pushing method and apparatus
Lingling Ge, Nanjing (CN); Liming Shen, Nanjing (CN); Ying Ge, Nanjing (CN); and Yan Liu, Nanjing (CN)
Assigned to SAMSUNG ELECTRONICS CO., LTD., Suwon-si (KR)
Filed by SAMSUNG ELECTRONICS CO., LTD., Suwon-si (KR)
Filed on Dec. 13, 2022, as Appl. No. 18/080,238.
Application 18/080,238 is a continuation of application No. PCT/KR2022/020061, filed on Dec. 9, 2022.
Claims priority of application No. 202111521389.0 (CN), filed on Dec. 13, 2021.
Prior Publication US 2023/0188776 A1, Jun. 15, 2023
Int. Cl. H04N 21/266 (2011.01); G06F 16/9535 (2019.01); G06Q 30/0251 (2023.01); H04N 21/25 (2011.01); H04N 21/2668 (2011.01); H04N 21/41 (2011.01); H04N 21/81 (2011.01)
CPC H04N 21/2668 (2013.01) [G06F 16/9535 (2019.01); G06Q 30/0271 (2013.01); H04N 21/251 (2013.01); H04N 21/4126 (2013.01); H04N 21/812 (2013.01)] 15 Claims
OG exemplary drawing
 
1. An information pushing method, comprising:
receiving an information pushing request of an offline service provider;
acquiring target information to be pushed and related information about the offline service provider based on the information pushing request; and
based on determining that information pushing is to be performed, pushing information to a user such that the pushed information matches with user interests, based on the target information, the related information about the offline service provider, a service area of the user, and an interest probability distribution of the user in the service area,
wherein the service area and the interest probability distribution are obtained based on offline visit record information reported by the user,
wherein the offline visit record information is generated based on service attribute information collected by a mobile terminal device of the user at offline service providers visited by the user, and
wherein the service area is bounded by a curve generated based on geographical location information about the offline service providers visited by the user.