US 11,983,734 B2
Advertising cannibalization management
Chitta Ranjan, Atlanta, GA (US); Huma Zaidi, San Francisco, CA (US); and Neha Singh, Foster City, CA (US)
Assigned to PayPal, Inc., San Jose, CA (US)
Filed by PayPal, Inc., San Jose, CA (US)
Filed on Mar. 29, 2023, as Appl. No. 18/128,196.
Application 18/128,196 is a continuation of application No. 17/559,842, filed on Dec. 22, 2021, granted, now 11,645,672.
Application 17/559,842 is a continuation of application No. 16/735,004, filed on Jan. 6, 2020, granted, now 11,295,340, issued on Apr. 5, 2022.
Application 16/735,004 is a continuation of application No. 14/555,268, filed on Nov. 26, 2014, abandoned.
Claims priority of provisional application 61/913,157, filed on Dec. 6, 2013.
Prior Publication US 2023/0281658 A1, Sep. 7, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01)
CPC G06Q 30/0247 (2013.01) [G06Q 30/0242 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A system, comprising:
a non-transitory memory; and
one or more hardware processors coupled with the non-transitory memory and configured to execute instructions from the non-transitory memory to cause the system to perform operations comprising:
monitoring one or more navigation metrics associated with navigating a website that includes multiple internal pages, wherein one or more of the internal pages include a plurality of interface elements associated with a plurality of navigation links;
storing navigation data based on the monitoring;
determining, based on the navigation data, presentation values for at least a portion of the interface elements, the presentation values associated with a likelihood of directing a user away from the website; and
causing a real time presentation of an interface element on a user interface of a client device based on the presentation values, the real time presentation bounding an amount of user navigation away from the website.