displaying, by a messaging application running on a client device, captured image data comprising a visual code, the visual code including a custom graphic and being decodable to access a first feature of the messaging application;

receiving, by the messaging application, user input selecting the visual code; and

in response to receiving the user input,

displaying an updated version of the custom graphic,

providing an animation which depicts the updated version of the custom graphic as moving from the visual code to an interface element comprising a group of icons, each icon within the group of icons being user-selectable to access a respective second feature of the messaging application, and

updating the group of icons to include an additional icon which is user-selectable to access the first feature of the messaging application,

wherein the first feature and each of the respective second features correspond to a respective augmented reality content item for applying to the captured image data.