US 11,980,819 B2
Adjusting individualized content made available to users of an online game based on user gameplay information
Kent Wakeford, Hillsborough, CA (US); Clifford J. Harrington, San Francisco, CA (US); Matthew Curtis, Novato, CA (US); James Koh, Mountain View, CA (US); Kellen Christopher Smalley, Dublin, CA (US); and Michael C. Caldarone, Palo Alto, CA (US)
Assigned to Kabam, Inc., San Francisco, CA (US)
Filed by Kabam, Inc., San Francisco, CA (US)
Filed on Dec. 21, 2022, as Appl. No. 18/069,784.
Application 18/069,784 is a continuation of application No. 17/172,044, filed on Feb. 9, 2021, granted, now 11,571,624.
Application 17/172,044 is a continuation of application No. 16/417,613, filed on May 20, 2019, granted, now 10,933,329, issued on Mar. 2, 2021.
Application 16/417,613 is a continuation of application No. 15/873,701, filed on Jan. 17, 2018, granted, now 10,322,350, issued on Jun. 18, 2019.
Application 15/873,701 is a continuation of application No. 15/182,339, filed on Jun. 14, 2016, granted, now 9,889,380, issued on Feb. 13, 2018.
Application 15/182,339 is a continuation of application No. 13/856,386, filed on Apr. 3, 2013, granted, now 9,375,636, issued on Jun. 28, 2016.
Prior Publication US 2023/0125891 A1, Apr. 27, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. A63F 9/24 (2006.01); A63F 13/00 (2014.01); A63F 13/35 (2014.01); A63F 13/67 (2014.01); A63F 13/69 (2014.01); A63F 13/79 (2014.01)
CPC A63F 13/67 (2014.09) [A63F 13/00 (2013.01); A63F 13/35 (2014.09); A63F 13/69 (2014.09); A63F 13/79 (2014.09)] 20 Claims
OG exemplary drawing
 
1. A system for customizing in-game content made available to users of an online game, the system comprising:
one or more processors configured by machine-readable instructions to:
execute an instance of the online game to facilitate presentation of the online game to the users via client computing platforms associated with the users, wherein the users include a first user and a second user, and wherein execution of the instance of the online game is performed such that the first user and the second user can interact with each other;
determine user types of the users based on usage of the online game by the users, wherein the user types include a first user type for the first user; and
obtain and/or determine customizations of in-game content within the same instance of the online game that are to be made available to individual ones of the users within the online game, wherein the customizations of the in-game content are based on the user types of the users, such that a first customization of in-game content includes particular in-game content not previously available to the first user but to be made available to the first user within the instance of the online game, wherein the first customization is based on the first user type;
wherein the execution of the instance of the online game is further performed such that, subsequent to implementation of the first customization, (i) the particular in-game content is made available to the first user, and (ii) the first user and the second user can interact with each other within the same instance of the online game.