| CPC H04N 21/2146 (2013.01) [H04N 21/25891 (2013.01); H04N 21/2668 (2013.01)] | 23 Claims |

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1. A ground-based content controller for managing content provided by an in-flight entertainment (“IFE”) system operating on an airplane, the ground-based content controller comprising:
a ground-based content processor; and
a non-transitory computer readable medium communicatively coupled to the ground-based content controller and storing program code executable by the ground-based content processor to perform operations comprising:
retrieving information associated with a passenger of the airplane;
determining content targeting rules based on the information, the content targeting rules indicating instructions for selecting content and instructions for determining when, during a flight, to make the content available to the passenger on the airplane based on an action by a passenger during the flight;
transmitting, prior to takeoff, the content targeting rules via a radio access network to an on-board content controller operating on the airplane,
wherein transmitting the content targeting rules to the on-board content controller on the airplane comprises:
determining an amount of time before takeoff;
determining a version of the content to transmit to the IFE system prior to takeoff based on the amount of time; and
transmitting the content targeting rules and the version of the content to the IFE system prior to takeoff.
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