US 12,299,717 B2
System and method for identifying tailored advertisements based on detected features in a mixed reality environment
Spandana Govindgari, East Windsor Township, NJ (US)
Assigned to HYPE AR, Inc., San Jose, CA (US)
Filed by HYPE AR, Inc., San Jose, CA (US)
Filed on Apr. 25, 2022, as Appl. No. 17/728,693.
Application 17/728,693 is a continuation of application No. 17/007,420, filed on Aug. 31, 2020, granted, now 11,341,543.
Prior Publication US 2022/0253907 A1, Aug. 11, 2022
Int. Cl. G06T 13/20 (2011.01); G06Q 30/0241 (2023.01); G06Q 30/0273 (2023.01); G06T 9/00 (2006.01); G06T 11/60 (2006.01); G06V 20/20 (2022.01); G06V 20/40 (2022.01); G06V 40/10 (2022.01)
CPC G06Q 30/0276 (2013.01) [G06Q 30/0275 (2013.01); G06T 9/00 (2013.01); G06T 11/60 (2013.01); G06T 13/20 (2013.01); G06V 20/20 (2022.01); G06V 20/40 (2022.01); G06V 40/10 (2022.01)] 20 Claims
OG exemplary drawing
 
1. A system for identifying tailored advertisements based on detected features in a mixed reality environment, the system comprising:
at least one network communication interface;
at least one non-transitory storage device; and
at least one processing device coupled to the at least one non-transitory storage device and the at least one network communication interface, wherein the at least one processing device is configured to:
identify a first object that is located in a mixed reality environment associated with a user, via one or more object detection networks;
determine an object type associated with the first object identified in the mixed reality environment of the user;
determine an environment type associated with the environment for the mixed reality environment of the user based on the object type of the first object identified in the mixed reality environment of the user;
determine a context for the determined environment type;
determine a match for the first object in an advertisement database;
determine at least two advertisements that exist in the advertisement database associated with the first object, wherein the each of the at least two advertisements comprise different advertisement contexts associated with different advertisement campaigns related to the first object;
compare advertisement context for each of the at least two advertisements with the context associated with the determined environment type associated with the environment of the mixed reality environment of the user;
select a first advertisement from the at least two advertisements that has the advertisement context that matches the context associated with the determined environment type; and
display the first advertisement in the mixed reality environment of the user, such that the first advertisement is both associated with the first object and has a context that matches the context of the environment of the mixed reality environment of the user.