US 12,299,716 B1
Systems and methods for managing personalized advertisements
Dustin Bowen Bitter, Lehi, UT (US); Jennifer Marie Chandler-Bradley, Tampa, FL (US); William Daniel Farmer, Carrollton, TX (US); Gabrielle Diane Salazar, San Antonio, TX (US); Oscar Guerra, San Antonio, TX (US); Jeanie Graciela Lopez, San Antonio, TX (US); and Mitzi Ruiz, San Antonio, TX (US)
Assigned to United Services Automobile Association (USAA), San Antonio, TX (US)
Filed by United Services Automobile Association (USAA), San Antonio, TX (US)
Filed on Jun. 27, 2023, as Appl. No. 18/215,037.
Claims priority of provisional application 63/357,257, filed on Jun. 30, 2022.
Int. Cl. G06Q 30/0251 (2023.01); G06Q 30/0241 (2023.01)
CPC G06Q 30/0271 (2013.01) [G06Q 30/0255 (2013.01); G06Q 30/0277 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computing system, comprising:
memory storing instructions;
a processor system configured to execute the instructions to perform actions comprising:
determining, from one or more data sources, client data related to a client, wherein the client data includes client web activity data of the client;
determining that the client has logged into a website hosted by the computing system via a client device;
determining that the client has been reviewing the website for a threshold observation time;
in response to determining that the client has been reviewing the website for the threshold observation time, activating, via a web-browser plug-in, a data capture of the website and incorporating the data capture into the client web activity data;
providing, to the client device, a personalized advertisement for presentation to the client within a limited predetermined time window of the client having logged into the website and in response to receiving a secondary confirmation of an identity of the client, wherein the personalized advertisement is associated with the client web activity data;
receiving, from the client device, client interactions of the client with the personalized advertisement; and
in response to determining that the client interactions include an acceptance of an offer indicated by the personalized advertisement, communicatively connecting the client to a service representative to complete the acceptance of the offer, wherein the service representative is blocked from accessing the client web activity data of the client.