| CPC G06Q 30/0246 (2013.01) [H04L 61/00 (2013.01)] | 19 Claims |

|
1. A method implemented by one or more processors, the method comprising:
receiving:
a computing device identifier, of a computing device, that is captured in response to electronic retrieval of electronic content of an electronic resource, the electronic retrieval being during a visit to the electronic resource by the computing device, and
visit data associated with the visit to the electronic resource, the visit data indicating one or more interactions, via the computing device, that occurred during the visit to the electronic resource;
determining, using an electronic database that maps computing device identifiers to physical addresses, a particular physical address that is mapped to the computing device identifier;
in response to the electronic resource being mapped to a postal campaign and in response to the computing device identifier being captured in response to electronic retrieval of the electronic content of the electronic resource:
determining, based on both the electronic resource and the visit data, non-address content that is particularized to the electronic resource and to the visit data; and
causing generation of postal mail that is addressed to the particular physical address and that includes the non-address content that is particularized to the electronic resource and to the visit data.
|