| CPC B32B 37/0053 (2013.01) [B32B 37/025 (2013.01); B32B 37/12 (2013.01); B32B 2451/00 (2013.01)] | 22 Claims |

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1. A method for decorating a substrate, comprising:
moving a first roller to an extended position at an application station;
moving a substrate along a substrate path toward the first roller at the application station, the first roller in the extended position being located in the substrate path on a downstream side of the substrate;
moving a second roller to an extended position at the application station, the second roller in the extended position being located in the substrate path on an upstream side of the substrate;
moving a portion of a web bearing a decoration at the application station to transfer the decoration to the substrate;
rotating the substrate during transfer of the decoration from the web to the substrate, the first and second rollers contacting the substrate during rotation of the substrate and urging the substrate into contact with the decoration and the web;
moving the first roller to a retracted position that is out of the substrate path; and
moving the substrate bearing the decoration out of the application station along the substrate path.
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