| CPC G07F 17/3251 (2013.01) [G06Q 20/227 (2013.01); G06Q 20/349 (2013.01); G06Q 20/387 (2013.01); G06Q 30/0226 (2013.01); G06Q 50/34 (2013.01); G07F 17/3227 (2013.01); G07F 17/3237 (2013.01); G07F 17/3239 (2013.01); G07F 17/3241 (2013.01); G07F 17/3244 (2013.01); G07F 17/3255 (2013.01)] | 20 Claims |

|
1. A player tracking system, comprising:
a player tracking computing system comprising one or more processors and non-transitory computer readable medium having instructions stored thereon, which when executed by at least one of the one or more processors, cause the player tracking system to:
link a loyalty profile of a player with a payment card issued to the player maintained by an issuer processor computing system on a bank card network, wherein a plurality of merchants are associated with the bank card network;
communicate with a loyalty computing system of an online gaming environment to update the loyalty profile of the player based on transaction-related information received from the issuer processor computing system, wherein the transaction-related information is associated with a payment transaction initiated at one of the plurality of merchants associated with the bank card network, wherein the payment card is used during the at least one payment transaction, wherein the one of the plurality of merchants is unaffiliated with the online gaming environment;
generate a player intelligence report for the player based at least partially on the transaction-related information received from the issuer processor computing system, wherein the player intelligence report identifies the one of the plurality of merchants; and
provide the player intelligence report to a computing system associated with the online gaming environment.
|