US 12,293,402 B2
Recommendations based upon explicit user similarity
Ofer Egozi, Kfar Vitkin (IL); Amit Moran, Rehovot (IL); and Oren Shamir, Kfar Saba (IL)
Assigned to TRANSFORM SR BRANDS LLC, Hoffman Estates, IL (US)
Filed by TRANSFORM SR BRANDS LLC, Hoffman Estates, IL (US)
Filed on Nov. 3, 2023, as Appl. No. 18/501,072.
Application 18/501,072 is a continuation of application No. 17/012,316, filed on Sep. 4, 2020, granted, now 11,836,780.
Application 17/012,316 is a continuation of application No. 15/980,396, filed on May 15, 2018, granted, now 10,769,702, issued on Sep. 8, 2020.
Application 15/980,396 is a continuation of application No. 14/206,913, filed on Mar. 12, 2014, granted, now 9,972,042, issued on May 15, 2018.
Claims priority of provisional application 61/802,338, filed on Mar. 15, 2013.
Prior Publication US 2024/0062271 A1, Feb. 22, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 10/10 (2023.01); G06Q 30/02 (2023.01); G06Q 30/0601 (2023.01); G06Q 50/00 (2012.01)
CPC G06Q 30/0631 (2013.01) [G06Q 10/10 (2013.01); G06Q 30/02 (2013.01); G06Q 50/01 (2013.01)] 22 Claims
OG exemplary drawing
 
1. A system, wherein the system comprises:
one or more processors configured to:
characterize a first user and a second user according to interaction information for the first user and the second user;
selectively scale attributes of the first user and the second user to correct for bias;
calculate a similarity level between the first user and the second user by determining a similarity score according to the scaled attributes of the first user and the second user; and
provide, to the first user:
a recommendation of a product or a service;
a list of categories and their respective similarity levels as related to the product or the service;
a calculation of one or more of the similarity levels; and
an interactive interface configured to display similarity levels in real time, wherein:
the interactive interface is configured to update dynamically according to new interaction data retrieved from a host system server associated with a user profile, and
the host system server is configured to utilize cloud-based infrastructure to integrate the user profile with one or more of a social network, e-commerce platform, and customer reward system.