| CPC G06F 16/45 (2019.01) [G06F 16/487 (2019.01); G06F 16/958 (2019.01)] | 18 Claims |

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1. A method of publishing content, the method comprising: receiving, at a multimedia platform, a content item for publication on the multimedia platform;
detecting a first plurality of devices of idle users communicatively connected to the multimedia platform within a first radius, wherein a particular user is detected as idle when the particular user is determined to be engaged with the multimedia platform and a device of the particular user has not received a user interface input selecting a content item that is to be generated for display;
in response to detecting the first plurality of devices of idle users communicatively connected to the multimedia platform within a first radius, publishing the content item to the first plurality of devices of idle users via the multimedia platform;
collecting first data of an interaction of the first plurality of devices of idle users with the content item on the multimedia platform;
calculating an engagement score based on the first data; and
in response to the engagement score being above a first threshold, detecting a second plurality of devices of idle users connected to the multimedia platform within a second radius, wherein the second radius is larger than the first radius and publishing the content item to the second plurality of devices of idle users.
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