| CPC G06F 16/45 (2019.01) [G06F 16/487 (2019.01); G06F 16/958 (2019.01)] | 18 Claims | 

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               1. A method of publishing content, the method comprising: receiving, at a multimedia platform, a content item for publication on the multimedia platform; 
            detecting a first plurality of devices of idle users communicatively connected to the multimedia platform within a first radius, wherein a particular user is detected as idle when the particular user is determined to be engaged with the multimedia platform and a device of the particular user has not received a user interface input selecting a content item that is to be generated for display; 
                in response to detecting the first plurality of devices of idle users communicatively connected to the multimedia platform within a first radius, publishing the content item to the first plurality of devices of idle users via the multimedia platform; 
                collecting first data of an interaction of the first plurality of devices of idle users with the content item on the multimedia platform; 
                calculating an engagement score based on the first data; and 
                in response to the engagement score being above a first threshold, detecting a second plurality of devices of idle users connected to the multimedia platform within a second radius, wherein the second radius is larger than the first radius and publishing the content item to the second plurality of devices of idle users. 
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