CPC H04L 51/046 (2013.01) [G06F 3/04842 (2013.01)] | 20 Claims |
1. A method comprising:
maintaining first electronic contact data for a plurality of users of an interaction system, each user having a platform account;
receiving, from a first user device of a sender, a selection of a content item, the content item being adapted for presentation by an interaction application provided by the interaction system, and the sender having a first platform account within the interaction system;
accessing second electronic contact data associated with an external application of the sender, the second electronic contact data including a recipient identifier of a recipient;
determining that the recipient identifier is not linked to a platform account forming part of the first electronic contact data;
in response to determining that the recipient identifier is not linked to a platform account forming part of the first electronic contact data, causing presentation of the recipient identifier together with a user-selectable off-platform messaging selector;
in response to selection, by the first user device, of the user-selectable off-platform messaging selector, causing transmission of an off-platform communication in an electronic format supported by a second user device associated with the recipient identifier;
detecting establishment of a second platform account within the interaction system, the second platform account being linked to the recipient identifier; and
in response to the detecting of establishment of the second platform account:
enabling the recipient to access the content item on the second user device via the interaction application; and
establishing a relationship between the first platform account and the second platform account within the interaction system.
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