| CPC H04N 21/44029 (2013.01) [H04N 21/2353 (2013.01); H04N 21/440245 (2013.01); H04N 21/26258 (2013.01); H04N 21/8543 (2013.01)] | 20 Claims |

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1. A system for substituting frame image data, comprising:
at least one memory storing processor-readable instructions; and
at least one processor configured to access the at least one memory and execute the processor-readable instructions to perform operations, the operations comprising:
encoding at least one of a source video stream or a source video file with a frame identifier, the encoded at least one of the source video stream or the source video file including an encoded frame of video data;
generating unique metadata associated with a replacement region of the encoded frame, the unique metadata defining a substitution image for the replacement region; and
transmitting the encoded frame of video data to a user media device for decoding the encoded frame of video data to generate a decoded frame linked with the unique metadata, to enable generating an altered frame at least in part by substituting the replacement region with the substitution image.
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