| CPC G10L 13/08 (2013.01) [G06F 16/635 (2019.01); G06F 16/687 (2019.01)] | 31 Claims |

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1. An information processing system, comprising:
control circuitry configured to
associate context information with a content element;
for each of a plurality of users, set an activation condition for at least the context information, and generate a user scenario including a data set of the context information and the activation condition; and
when sensor data obtained by sensing a user in real time satisfies the activation condition set in the user scenario for the user, present the content element associated with the context information depending on the activation condition to the user,
wherein the control circuitry is further configured to
extract, from content including a plurality of media, the content element including at least some of the media,
generate the context information corresponding to the content element based on the content,
generate an association database in which the content element and the context information are stored in association with each other, and
provide new context information to a new content element by performing machine learning on a relationship between the content element and the context information stored in the association database.
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