| CPC G06T 11/00 (2013.01) [G06Q 20/3678 (2013.01); G06Q 30/0643 (2013.01); G06T 13/40 (2013.01); G06T 13/80 (2013.01); H04L 51/52 (2022.05); G06F 3/0482 (2013.01); G06T 2200/24 (2013.01); G06T 2210/16 (2013.01)] | 20 Claims |

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1. A method comprising:
delivering, by a messaging server, a notification to a device that identifies a fashion item for customizing an avatar of a user;
causing the notification comprising the identification of the fashion item to be displayed on the device;
receiving, by the messaging server, a request from the device to access the fashion item;
determining that the request from the device to access the fashion item has been received prior to expiration of a scarcity parameter of the fashion item, access to the fashion item being disabled and the scarcity parameter expiring in response to determining that a number of users corresponding to a remaining quantity associated with the fashion item have added the fashion item to respective profiles of the users; and
enabling the device to access the fashion item in response to determining that the request from the device has been received prior to the expiration of the scarcity parameter of the fashion item.
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