US 12,287,727 B2
A/b testing for mobile applications
Dawnray Young, Camas, WA (US)
Assigned to EBAY INC., San Jose, CA (US)
Filed by eBay Inc., San Jose, CA (US)
Filed on Feb. 22, 2023, as Appl. No. 18/112,985.
Application 18/112,985 is a continuation of application No. 17/210,944, filed on Mar. 24, 2021, granted, now 11,604,723.
Application 17/210,944 is a continuation of application No. 16/695,084, filed on Nov. 25, 2019, granted, now 10,983,905.
Application 16/695,084 is a continuation of application No. 15/722,127, filed on Oct. 2, 2017, granted, now 10,521,334.
Application 15/722,127 is a continuation of application No. 14/304,196, filed on Jun. 13, 2014, granted, now 9,792,205.
Prior Publication US 2023/0195610 A1, Jun. 22, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 11/36 (2006.01); G06F 9/451 (2018.01); G06F 11/3668 (2025.01); H04W 4/18 (2009.01)
CPC G06F 11/3688 (2013.01) [G06F 9/451 (2018.02); H04W 4/18 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
receiving, via a device, a request from an application running on the device, the request including a device identifier;
identifying, by a server based on the device identifier and an algorithm, an experiment configured for the device;
in response to identifying the experiment by the server based on the device identifier and the algorithm, transmitting, from the server, a data structure to the application running on the device, the data structure indicating a treatment associated with the experiment;
generating, based on the data structure transmitted from the server, an instruction executable by the application running on the device, the instruction referencing a parameter of an element associated with the treatment; and
causing display of the element associated with the experiment in a user interface of the device, the causing display of the element including executing the instruction by the application at run time.