| CPC A61K 8/37 (2013.01) [A45D 7/06 (2013.01); A61K 8/22 (2013.01); A61K 8/23 (2013.01); A61Q 3/02 (2013.01); A61Q 5/002 (2013.01); A61Q 5/06 (2013.01); A61Q 5/08 (2013.01); A61K 2800/5922 (2013.01); A61K 2800/882 (2013.01)] | 20 Claims |

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1. A method of treating hair to reduced or prevent breakage, comprising:
mixing a cosmetic formulation with a cosmetically acceptable carrier to form a hair treatment formulation;
wherein the cosmetic formulation comprises bis(2-ethylhexyl) maleate and one or more surfactants, wherein the amount of bis(2-ethylhexyl) maleate in the cosmetic formulation is at least about 70% by weight, and wherein the amount of the one or more surfactants in the cosmetic formulation is about 0.5-10% by weight;
wherein the cosmetically acceptable carrier comprises water; and
wherein the hair treatment formulation comprises at least about 50 wt. % of water; and
applying the hair treatment formulation to damaged hair.
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