US 12,284,420 B2
Content recommendations using personas
Crx K. Chai, Oakland, CA (US); Alex Fishman, San Francisco, CA (US); Danielle Maslow Zimmerman, East Palo Alto, CA (US); Robert Chen, Mountain View, CA (US); David Daniel Kempe, San Jose, CA (US); and Colin Shengcai Zhao, Sunnyvale, CA (US)
Assigned to OpenTV, Inc., San Francisco, CA (US)
Filed by OpenTV, Inc., San Francisco, CA (US)
Filed on Jan. 9, 2024, as Appl. No. 18/407,899.
Application 18/407,899 is a continuation of application No. 18/166,248, filed on Feb. 8, 2023, granted, now 11,910,062.
Application 18/166,248 is a continuation of application No. 16/943,276, filed on Jul. 30, 2020, granted, now 11,595,725.
Application 16/943,276 is a continuation of application No. 15/694,296, filed on Sep. 1, 2017, granted, now 10,791,369.
Claims priority of provisional application 62/383,315, filed on Sep. 2, 2016.
Prior Publication US 2024/0244297 A1, Jul. 18, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/466 (2011.01); G06F 16/435 (2019.01); H04N 21/431 (2011.01); H04N 21/442 (2011.01); H04N 21/45 (2011.01); H04N 21/475 (2011.01)
CPC H04N 21/4668 (2013.01) [G06F 16/435 (2019.01); H04N 21/4312 (2013.01); H04N 21/44222 (2013.01); H04N 21/4532 (2013.01); H04N 21/4756 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
receiving device data indicating interactions of a user with various content;
determining genres associated with the various content;
generating a plurality of personas, each persona of the plurality of personas representing a character having a particular interest that corresponds to a genre of the genres;
generating content recommendations corresponding to the particular interest for each persona; and
providing the plurality of personas to a device of the user, the device causing display of icons representing at least some personas from the plurality of personas, selection of an icon representing a selected persona causing a display of content recommendations generated for the selected persona.