| CPC H04N 21/44218 (2013.01) [H04N 21/2187 (2013.01); H04N 21/2542 (2013.01)] | 8 Claims |

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1. A video distribution system comprising one or more processors, wherein at least one of the one or more processors performs processing of:
collecting behaviors of a plurality of viewers viewing a live streaming video from a plurality of viewer terminals respectively used by the plurality of viewers;
allocating, to a display of each viewer of the plurality of viewers, another viewer specified as a referent from among the plurality of viewers, wherein the allocating is based on the collected behaviors;
when the collected behavior satisfies a salient condition, allocating a viewer whose behavior satisfies the salient condition, as a new referent, to a display of each viewer who is not allocated with the viewer whose behavior satisfies the salient condition as the referent;
generating display control information for the each viewer based on a behavior of the each viewer and a behavior of the referent allocated to the display of each viewer among the collected behaviors; and
transmitting the generated display control information to a viewer terminal used by the each viewer.
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