| CPC H04L 51/10 (2013.01) [G06T 19/006 (2013.01); H04L 51/046 (2013.01); H04L 51/222 (2022.05)] | 20 Claims |

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1. A method comprising:
providing, to a first computing device, access to a set of images stored on a second computing device;
receiving, from the first computing device, a selection of an object depicted in an image of the set of images stored on the second computing device;
receiving, from the first computing device, a contextual trigger defining a set of conditions for presenting an augmented reality content item on the second computing device, the set of conditions comprising a visual marker trigger to cause presentation of the augmented reality content item in response to the object, that has been selected in the image of the set of images stored on the second computing device, being depicted in a field of view of a user of the second computing device;
receiving, from the first computing device, a level of specificity of the contextual trigger, the level of specificity indicating a minimum number of conditions in the set of conditions that must be satisfied to present the augmented reality content item;
determining a probability that the minimum number of conditions in the set of conditions will be satisfied based on the level of specificity;
in response to determining the probability, causing display of a meter graphic on a graphical user interface of the first computing device, the meter graphic comprising a graphical representation of the probability;
receiving an indication from the second computing device that the minimum number of conditions of the set of conditions has been satisfied;
causing presentation of the augmented reality content item at the second computing device based on the minimum number of conditions of the set of conditions being satisfied, the augmented reality content item being presented in response to the field of view of the user of the second computing device depicting the object that has been selected in the image of the set of images stored on the second computing device;
receiving, by the second computing device, a user reaction to the augmented reality content item based on multi-media data generated at the second computing device; and
transmitting to the first computing device, the user reaction and the presented augmented reality content item overlaid on the field of view of the user of the second computing device.
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