US 12,284,103 B2
Method and system for scoring quality of traffic to network sites
Vincent Granville, Issaquah, WA (US)
Assigned to CHANDLER WILKINSON, LLC, Valley Village (CA)
Filed by CHANDLER WILKINSON, LLC, Valley Village, CA (US)
Filed on Oct. 9, 2023, as Appl. No. 18/483,324.
Application 18/483,324 is a continuation of application No. 18/115,472, filed on Feb. 28, 2023, granted, now 11,818,026.
Application 18/115,472 is a continuation of application No. 17/483,526, filed on Sep. 23, 2021, granted, now 11,627,064, issued on Apr. 11, 2023.
Application 17/483,526 is a continuation of application No. 16/791,388, filed on Feb. 14, 2020, granted, now 11,792,101.
Application 16/791,388 is a continuation of application No. 11/567,718, filed on Dec. 6, 2006, granted, now 10,567,255, issued on Feb. 18, 2020.
Claims priority of provisional application 60/742,860, filed on Dec. 6, 2005.
Prior Publication US 2024/0223485 A1, Jul. 4, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01); H04L 9/40 (2022.01); H04L 41/046 (2022.01); H04L 43/0876 (2022.01)
CPC H04L 43/0876 (2013.01) [G06Q 30/02 (2013.01); G06Q 30/0263 (2013.01); G06Q 30/0273 (2013.01); G06Q 30/0277 (2013.01); H04L 41/046 (2013.01); H04L 63/1408 (2013.01); H04L 63/1433 (2013.01); H04L 63/168 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method comprising:
identifying, by a computer system comprising one or more hardware processors, a set of agent actions in a server log, wherein the set of agent actions comprises one or more clicks by agents when the agents interact via the Internet with an advertisement displayed on a publisher website, and wherein each agent action of the set of agent actions is associated with a combined identifier that includes: (i) an agent identifier of an agent that performed the agent action; and (ii) two or more parts of a domain name associated with the agent identifier;
processing, by the computer system, the set of agent actions to generate a set of values, wherein the set of values represent indications of quality of clicks on the advertisement displayed on the publisher website, and wherein processing the set of agent actions includes:
measuring an elapsed time between at least two consecutive clicks associated with the combined identifier; and
determining a velocity with which a click associated with the combined identifier occurs on the advertisement displayed on the publisher website; and
generating, based on the set of values and by the computer system, an output identifying that one or more of the clicks correspond to low quality clicks with the advertisement displayed on the publisher website.