| CPC G11B 27/036 (2013.01) [H04N 9/8715 (2013.01); H04N 21/2187 (2013.01)] | 18 Claims |

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1. A computer-implemented method for customizing media content for a plurality of social media platforms, the computer-implemented method comprising:
capturing, at a media device, a content instance, wherein the content instance comprises a plurality of structural elements;
identifying a first template associated with a first social media platform of the plurality of social media platforms;
identifying a second template associated with a second social media platform of the plurality of social media platforms;
displaying, on the media device, a graphical user interface that includes a first user interface element configured to display a plurality of duration options and a second user interface element configured to display at least a portion of the content instance, wherein the graphical user interface is configured to receive a first user input for selecting a duration option of the plurality of duration options and a second user input selecting a subset of the plurality of structural elements, and wherein the duration option is associated with a social media platform, wherein the second user interface element further comprises a graphical overlay for visually representing the duration option, and wherein the graphical overlay is displayed over the at least the portion of the content instance;
generating a modified content instance based on the first user input and the second user input, wherein the modified content instance includes the subset of the plurality of structural elements; and
transmitting the modified content instance to the social media platform.
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