| CPC G06Q 30/0276 (2013.01) | 19 Claims |

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1. A method, comprising:
receiving an indication that content to be displayed in a context of an instance of a first publisher content page as rendered at a client system links out to external content associated with a third party site, wherein the first publisher content page includes a first publisher frame that provides a corresponding visual border for at least a first portion of the first publisher content page, wherein the first publisher frame identifies a source of the first publisher content page, wherein the source of the first publisher content page is different than a source of the external content associated with the third party site;
generating a modified version of the external content including by generating a second publisher content page, wherein the external content associated with the third party site is displayed within a second publisher frame of the second publisher content page, wherein a uniform resource locator associated with the source of the first publisher content page is included in the second publisher content page in place of a uniform resource locator associated with the third party site that is different from the uniform resource locator associated with the source of the first publisher content page, wherein the second publisher frame has a same header format as the first publisher frame of the first publisher content page, wherein the second publisher frame provides a corresponding visual border for at least a second portion of the second publisher content page, wherein the second publisher frame identifies the source of the first publisher content page as the source of the second publisher content page in a header of the second publisher content page, wherein the second publisher content page is a separate page from the first publisher content page; and
providing the second publisher content page that includes the modified version of the external content to the client system.
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