US 12,282,938 B2
Methods and apparatus for generating information about portable device advertising
Tamara Gaffney, Belmont, CA (US); and Kanishka Agarwal, San Francisco, CA (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Oct. 7, 2022, as Appl. No. 17/962,051.
Application 17/962,051 is a continuation of application No. 17/164,557, filed on Feb. 1, 2021, granted, now 11,468,479.
Application 17/164,557 is a continuation of application No. 16/215,134, filed on Dec. 10, 2018, granted, now 10,909,578, issued on Feb. 2, 2021.
Application 16/215,134 is a continuation of application No. 11/805,497, filed on May 22, 2007, granted, now 10,169,781, issued on Jan. 1, 2019.
Claims priority of provisional application 60/905,678, filed on Mar. 7, 2007.
Prior Publication US 2023/0106415 A1, Apr. 6, 2023
Int. Cl. G06Q 30/02 (2023.01); G06F 9/455 (2018.01); G06Q 30/0251 (2023.01)
CPC G06Q 30/0269 (2013.01) [G06F 9/455 (2013.01); G06Q 30/02 (2013.01)] 21 Claims
OG exemplary drawing
 
1. A computing system comprising:
a processor; and
a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:
causing a first client device to access first data via the Internet based on a first usage profile, wherein the first usage profile is representative of first client device usage by a first portion of a population, and wherein the first data comprises first advertising content and first non-advertising content;
causing a second client device to access second data via the Internet based on a second usage profile, wherein the second usage profile is representative of second client device usage by a second portion of the population, and wherein the second data comprises second advertising content and second non-advertising content;
identifying, from the first data, the first advertising content;
identifying, from the second data, the second advertising content;
generating first client device advertising information corresponding to the first portion of the population and the first advertising content accessed by the first client device; and
generating second client device advertising information corresponding to the second portion of the population and the second advertising content accessed by the second client device.