US 12,282,930 B2
Using a picture to generate a sales lead
Tyler Tanaka, Knoxville, TN (US); and Carol Davis, Knoxville, TN (US)
Assigned to Pilot Travel Centers, LLC, Knoxville, TN (US)
Filed by Pilot Travel Centers, LLC, Knoxville, TN (US)
Filed on Jun. 29, 2021, as Appl. No. 17/362,181.
Claims priority of provisional application 63/046,008, filed on Jun. 30, 2020.
Prior Publication US 2021/0406926 A1, Dec. 30, 2021
Int. Cl. G06Q 30/00 (2023.01); G06F 16/248 (2019.01); G06F 16/28 (2019.01); G06Q 30/016 (2023.01); G06Q 30/0201 (2023.01); G06V 20/20 (2022.01); G06V 20/62 (2022.01); G06V 30/19 (2022.01); G06V 30/413 (2022.01); G06V 40/16 (2022.01); G06Q 50/26 (2012.01)
CPC G06Q 30/0201 (2013.01) [G06F 16/248 (2019.01); G06F 16/284 (2019.01); G06Q 30/016 (2013.01); G06V 20/20 (2022.01); G06V 20/62 (2022.01); G06V 20/625 (2022.01); G06V 30/19 (2022.01); G06V 30/413 (2022.01); G06V 40/172 (2022.01); G06Q 50/26 (2013.01)] 17 Claims
OG exemplary drawing
 
1. A system for generating a sales lead from a photo of a vehicle, comprising:
a vehicle with a unique identifier;
a field device, comprising:
a sales/lead application executing in non-transitory memory;
a camera module configured for the sales/lead application, wherein the camera module is equipped to take a photo of the vehicle with the unique identifier, the photo comprising photo data;
a communication network configured to transmit the photo data corresponding to the photo from the field device;
a central processing environment, comprising:
a network connection configured to receive the photo data from the field device;
a relational database configured with a data table comprising a plurality of corresponding unique identifiers and additional information;
an image analysis module to extract text information from the photo data received from the field device by a computer vision process employing at least one of pattern matching and feature extraction to generate a digital unique vehicle identifier;
a customer management system configured to receive the unique vehicle identifier from the image analysis module and perform a lookup in the relational database for the digital unique identifier to identify a set of additional information and correlate the set of additional information with the photo data, wherein the set of additional data comprises commercial entity information;
a sales lead creating module in communication with the customer management system to generate a sales lead, wherein the sales lead is generated at least in part by the central system coordinating at least the field device, the customer management system, and the relational database based at least in part on the digital unique identifier and the set of additional information, wherein the sales lead is assigned a score corresponding to the quality of the sales lead, the score determined at least in part on the digital unique identifier and the commercial entity information; and
a front end website wherein a user may access the customer management system to view the sales lead.