| CPC G06K 19/06037 (2013.01) [H04L 9/3247 (2013.01)] | 20 Claims |

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1. A method for dynamically registering and utilizing QR-codes, the method comprising:
(i) generating a QR-code representing a unique URL, which is comprised of a domain, and a base-code;
(ii) attaching, applying or associating the QR-code to a person, animal or thing, or onto a physical medium adapted to be applied to or associated with a person, animal or thing;
(iii) providing a specific user;
(iv) providing a smart-phone for use by said user, comprising an optical hand-held scanning device for scanning the QR code;
(v) using said smart-phone to scan the QR-code for the first time for the specific user, whereby the user is directed to a registration website by the scanning device or by a second device in communication with said scanning device;
(vi) enabling the user to register the QR-code with a specific registered action associated with the person, animal or thing;
(vii) storing the registration information in an information storage means;
(viii) performing the registered action upon subsequent scans of the QR-code by other users, and
(ix) allowing said specific user who originally registered the code to update aspects of the registration.
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