| CPC G06F 9/453 (2018.02) [G06F 3/04817 (2013.01); G06F 3/0482 (2013.01)] | 18 Claims |

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1. A method comprising:
causing display of a graphical user interface (GUI) that includes a presentation of media content and a menu element at a client device;
accessing contextual data associated with the client device responsive to causing display of the menu element, the contextual data comprising attributes of the media content that include a display of one or more user identifiers;
generating a contextual icon that comprises the one or more user identifiers displayed within the media content; and
causing display of the contextual icon within the menu element of the GUI.
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