| CPC B41J 2/3352 (2013.01) [B41J 2/525 (2013.01)] | 8 Claims | 

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               1. A printing apparatus comprising: 
            a thermal head having a plurality of heat-generating elements aligned in a line form; 
                a conveyor configured to convey a print medium in a conveying direction orthogonal to a serial direction in which the plurality of heat-generating elements are aligned in the thermal head, the printing apparatus being configured to form print dots on the print medium conveyed by the conveyor; and 
                a processor configured to: 
                generate a signal pattern for causing the plurality of heat-generating elements to selectively generate heat based on image data; and 
                  control an application of energy to the heat-generating elements according to the signal pattern, for each printing cycle that is repeated continuously, 
                wherein the signal pattern is configured by a pattern in which application information of indicating a period for applying energy to the heat-generating elements and non-application information of indicating a period not for applying energy to the heat-generating elements are combined, and 
                wherein the processor is configured to generate the signal pattern by a combination of: 
              a multi-dot forming signal pattern including a pattern in which one printing cycle is divided into a plurality of divided printing cycles, and a print dot is formed by a combination of the application information and the non-application information in each of the divided printing cycles; and 
                  a single-dot forming signal pattern that is a pattern in which a single print dot is formed by a combination of the application information and the non-application information within one printing cycle, without dividing the one printing cycle. 
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