US 11,962,872 B2
National insertion of targeted advertisement
Patrick Sheehan, Mount Vernon, ME (US); Michael Cristofalo, Doylestown, PA (US); Bruce J. Andrerson, Chesterfield, NJ (US); and Daniel C. Wilson, Edmonton (CA)
Assigned to INVIDI Technologies Corporation, Princeton, NJ (US)
Filed by INVIDI Technologies Corporation, Princeton, NJ (US)
Filed on Mar. 21, 2022, as Appl. No. 17/655,763.
Application 17/655,763 is a continuation of application No. 17/121,473, filed on Dec. 14, 2020, granted, now 11,284,166, issued on Mar. 22, 2022.
Application 17/121,473 is a continuation of application No. 15/358,798, filed on Nov. 22, 2016, granted, now 10,897,656, issued on Jan. 19, 2021.
Application 15/358,798 is a continuation of application No. 14/842,819, filed on Sep. 1, 2015, granted, now 9,503,795, issued on Nov. 22, 2016.
Application 14/842,819 is a continuation of application No. 14/226,699, filed on Mar. 26, 2014, granted, now 9,124,915, issued on Sep. 1, 2015.
Application 14/226,699 is a continuation of application No. 12/536,347, filed on Aug. 5, 2009, granted, now 8,776,115, issued on Jul. 8, 2014.
Claims priority of provisional application 61/086,409, filed on Aug. 5, 2008.
Prior Publication US 2022/0394352 A1, Dec. 8, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01); G11B 27/10 (2006.01); H04H 20/10 (2008.01); H04H 60/06 (2008.01); H04N 21/234 (2011.01); H04N 21/2347 (2011.01); H04N 21/242 (2011.01); H04N 21/254 (2011.01); H04N 21/258 (2011.01); H04N 21/262 (2011.01); H04N 21/2668 (2011.01); H04N 21/43 (2011.01); H04N 21/45 (2011.01); H04N 21/845 (2011.01); H04N 7/088 (2006.01)
CPC H04N 21/812 (2013.01) [G11B 27/10 (2013.01); H04H 20/103 (2013.01); H04H 60/06 (2013.01); H04N 21/23424 (2013.01); H04N 21/2347 (2013.01); H04N 21/242 (2013.01); H04N 21/2541 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/262 (2013.01); H04N 21/2668 (2013.01); H04N 21/4302 (2013.01); H04N 21/4532 (2013.01); H04N 21/8456 (2013.01); H04N 7/088 (2013.01)] 22 Claims
OG exemplary drawing
 
1. A method for use in managing asset placement in connection with an addressable asset system, comprising:
first receiving, at said asset delivery system, a first content stream including programming and first and second asset delivery opportunities associated with said programming, said first asset delivery opportunity being associated with cue information identifying said first asset delivery opportunity as a local asset delivery opportunity, wherein said second asset delivery opportunity is free from cue information identifying said second asset delivery opportunity as a local asset delivery opportunity; and
the programming is played for a first portion of time;
the first asset delivery opportunity is associated with a second portion of time and the first asset is played for the second portion of time;
the second asset delivery opportunity is associated with a third portion of time and the second asset is played for the third portion of time; and
the first portion of time, the second portion of time, and the third portion of time do not overlap one another;
second receiving, at said asset delivery system, first information concerning who is entitled to select one or more first assets for delivery in said second asset delivery opportunity;
identifying said second asset delivery opportunity in said first content stream;
based on said first information, identifying said first assets for delivery in said second asset delivery opportunity; and
operating said addressable asset system to deliver, to one or more network users, a second content stream including said programming and said first assets in said second asset delivery opportunity that is free from cue information identifying said second asset delivery opportunity as a local asset delivery opportunity.