CPC H04N 21/812 (2013.01) [G11B 27/10 (2013.01); H04H 20/103 (2013.01); H04H 60/06 (2013.01); H04N 21/23424 (2013.01); H04N 21/2347 (2013.01); H04N 21/242 (2013.01); H04N 21/2541 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/262 (2013.01); H04N 21/2668 (2013.01); H04N 21/4302 (2013.01); H04N 21/4532 (2013.01); H04N 21/8456 (2013.01); H04N 7/088 (2013.01)] | 22 Claims |
1. A method for use in managing asset placement in connection with an addressable asset system, comprising:
first receiving, at said asset delivery system, a first content stream including programming and first and second asset delivery opportunities associated with said programming, said first asset delivery opportunity being associated with cue information identifying said first asset delivery opportunity as a local asset delivery opportunity, wherein said second asset delivery opportunity is free from cue information identifying said second asset delivery opportunity as a local asset delivery opportunity; and
the programming is played for a first portion of time;
the first asset delivery opportunity is associated with a second portion of time and the first asset is played for the second portion of time;
the second asset delivery opportunity is associated with a third portion of time and the second asset is played for the third portion of time; and
the first portion of time, the second portion of time, and the third portion of time do not overlap one another;
second receiving, at said asset delivery system, first information concerning who is entitled to select one or more first assets for delivery in said second asset delivery opportunity;
identifying said second asset delivery opportunity in said first content stream;
based on said first information, identifying said first assets for delivery in said second asset delivery opportunity; and
operating said addressable asset system to deliver, to one or more network users, a second content stream including said programming and said first assets in said second asset delivery opportunity that is free from cue information identifying said second asset delivery opportunity as a local asset delivery opportunity.
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