US 11,961,362 B2
System and method for determining effectiveness of incentives in a wagering system
Casey Alexander Huke, Washington, DC (US); John Cronin, Jericho, VT (US); Joseph W. Beyers, Saratoga, CA (US); and Michael D'Andrea, Burlington, VT (US)
Assigned to AdrenalineIP, Washington, DC (US)
Filed by AdrenalineIP, Washington, DC (US)
Filed on Nov. 23, 2021, as Appl. No. 17/533,387.
Claims priority of provisional application 63/117,032, filed on Nov. 23, 2020.
Prior Publication US 2022/0165127 A1, May 26, 2022
Int. Cl. G07F 17/32 (2006.01)
CPC G07F 17/3237 (2013.01) [G07F 17/3288 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method for evaluating incentives provided to users of a wagering network, comprising:
selecting, by at least one computer processor, a first of a plurality of incentives stored in a cohort incentive database,
identifying, by the at least one computer processor, which of a plurality of users stored in a user database have been offered the first incentive,
comparing, by the at least one computer processor, a wager history of each identified user with the first incentive,
retaining, by the at least one computer processor, the first incentive in the cohort incentive database when the comparison between the wager history of each identified user and the first incentive shows an increase in user engagement and/or wagering habits,
identifying, by the at least one computer processor and for each of the plurality of users stored in the user database, whether the wager history of the user qualifies the user to receive any of the plurality of incentives stored in the cohort incentive database,
offering, by the at least one computer processor, to the user a respective one of the plurality of incentives when the wager history of the user qualifies for the respective incentive, and
awarding, by the at least one computer processor, the respective incentive when the wager history of the user qualifies the user to receive the respective incentive,
wherein comparison of the wager history of each identified user with the first incentive comprises calculation of a correlation coefficient for the first incentive based on the wager history of each identified user, and the correlation coefficient comparing at least a time elapsed since the first incentive was offered to a respective user and a wager activity of the respective user since the first incentive was offered.