US 11,961,143 B2
Method and apparatus for facilitating merchant self service with respect to financing and content support for marketing events
Donovan Halpin, San Francisco, CA (US); Jesse Kendrick, San Francisco, CA (US); Julia Harrigan, San Francisco, CA (US); Daniel E. Kaufman, San Francisco, CA (US); and Nitesh Kumar, San Francisco, CA (US)
Assigned to Affirm, Inc., San Francisco, CA (US)
Filed by Affirm, Inc., San Francisco, CA (US)
Filed on Jun. 28, 2022, as Appl. No. 17/851,146.
Prior Publication US 2023/0419409 A1, Dec. 28, 2023
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0203 (2023.01); G06Q 40/04 (2012.01); G06Q 40/06 (2012.01)
CPC G06Q 40/06 (2013.01) [G06Q 30/0203 (2013.01); G06Q 40/04 (2013.01)] 18 Claims
OG exemplary drawing
 
1. An apparatus for facilitating merchant self-service assistance to financing and content support for a marketing event, the apparatus comprising processing circuitry configured to:
receive a request from a merchant for approval for financing and content generation to support the marketing event, wherein the request includes financial constraints associated with customer financing support;
determine whether to approve the merchant based on comparing information provided in the request to approval standards;
responsive to approval of the merchant, send an event questionnaire to be displayed at a user device of the merchant, wherein the event questionnaire defines a series of entry consoles or drop down menus via which the approved merchant is able to enter context information regarding content requested to support the marketing event;
receive context information via answers provided by the approved merchant to the event questionnaire, wherein the context information comprises web architecture information;
generate a first portion of the content in a format supported by a web architecture of the merchant according to the web architecture information,
identify, based on the received context information, a tool kit to enable the merchant to define a second portion of the content requested using the tool kit;
provide the tool kit to the user device of the merchant to enable generation of the second portion of content requested to support the marketing event;
employ a convolutional neural network trained on time series financial data to project a sales impact of the marketing event; and
send the projected sales impact of the marketing event to be displayed at the user device of the merchant.