US 11,961,118 B2
System and method for targeting individuals with advertisement spots during national broadcast and cable television
Harish Narasimhan, Jersey City, NJ (US); Raj P. Kiran, Hyderabad (IN); Vivek Maheshwari, Uttar Pradesh (IN); Adam Kauppi, Toronto (CA); Dan Coronel, Burlington, MA (US); and Ranjan Damodar, Burlington, MA (US)
Assigned to Adcuratio Media, Inc., Burlington, MA (US)
Filed by Adcuratio Media, Inc., Burlington, MA (US)
Filed on Apr. 28, 2022, as Appl. No. 17/731,329.
Application 17/731,329 is a continuation of application No. 16/342,574, granted, now 11,636,516, previously published as PCT/US2018/017890, filed on Feb. 13, 2018.
Claims priority of provisional application 62/459,091, filed on Feb. 15, 2017.
Claims priority of provisional application 62/458,570, filed on Feb. 13, 2017.
Prior Publication US 2022/0253899 A1, Aug. 11, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01); H04N 21/258 (2011.01); H04N 21/478 (2011.01); H04N 21/488 (2011.01); H04N 21/81 (2011.01)
CPC G06Q 30/0254 (2013.01) [G06Q 30/0261 (2013.01); G06Q 30/0273 (2013.01); H04N 21/25891 (2013.01); H04N 21/47815 (2013.01); H04N 21/4882 (2013.01); H04N 21/812 (2013.01)] 8 Claims
OG exemplary drawing
 
1. A system for targeting and retargeting individuals for advertising, the system comprising:
a memory;
a processor electronically connected to the memory;
a customized messaging platform electronically connected to the processor and to the memory, the customized messaging platform comprising:
an ad creation module configured to allow an advertiser to define at least one ad-creative to target each of a plurality of audience segments and to dynamically control a plurality of ad-creatives to show and sequence for each of the audience segments, the ad creation module being electronically connected to the processor and to the memory, wherein the instructions to swap the ad-creative are relayed directly to an individual location;
and
a retargeting platform electronically connected to the processor and to the memory, the retargeting platform comprising:
an input/output module electronically connected to the processor, the input/output module adapted to receive electronic input from an advertiser and further adapted to provide an advertising purchase interface to the advertiser such that the advertiser is able to make a retargeting purchase through the advertising purchase interface,
wherein the ad spot is a National Linear television ad-spot owned by a network, wherein the cue tone includes splice insert and/or time signal commands containing the ad-spot and advertiser ownership metadata details for upgrade execution, and
wherein the platform is configured for the network to choose a first specific network owned National Linear television ad spot from a plurality of stored ad spots for upgrade and transmission to a first subscriber and to choose a second specific network owned National Linear television ad spot from the plurality of stored ad spots for upgrade and transmission to a second subscriber.