US 11,961,113 B2
Managing impressions of an advertisement campaign
Joshua Brenner, New York, NY (US); and Christopher Ambrozic, Chapel Hill, NC (US)
Assigned to Rovi Guides, Inc., San Jose, CA (US)
Filed by Rovi Guides, Inc., San Jose, CA (US)
Filed on Aug. 8, 2023, as Appl. No. 18/231,609.
Application 18/231,609 is a continuation of application No. 17/253,044, granted, now 11,756,071, previously published as PCT/US2018/064950, filed on Dec. 11, 2018.
Claims priority of provisional application 62/728,040, filed on Sep. 6, 2018.
Prior Publication US 2023/0385871 A1, Nov. 30, 2023
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01)
CPC G06Q 30/0243 (2013.01) [G06Q 30/0244 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0249 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method for managing impressions, comprising:
identifying, using processing circuitry, at least two advertisement campaigns, each campaign of the at least two advertisement campaigns associated with a respective subject being advertised and each campaign allocated a respective number of budgeted impressions;
calculating for each advertisement campaign of the at least two advertisement campaigns, using the processing circuitry, a respective rate of impression generation;
determining, at a predetermined time before completion of any of the at least two advertisement campaigns, a future performance metric for each of the at least two advertisement campaigns based on the respective rate of impression generation for each campaign;
identifying, using the processing circuitry, a high-performing campaign of the at least two advertisement campaigns based on whether the future performance of the high-performing campaign is greater than or equal to a respective predetermined future performance metric threshold;
identifying at least one low-performing campaign of the at least two advertisement campaigns based on whether the future performance metric of the low-performing campaign is less than the respective predetermined future performance metric threshold;
determining, using the processing circuitry, a redistribution of allocations of the number of budgeted impressions from the at least one low-performing campaign to the high-performing campaign;
causing to be implemented, using the processing circuitry, the redistribution amongst the high-performing campaign and the at least one low-performing campaign; and
ending the at least one low-performing campaign.