CPC G06N 5/04 (2013.01) [G06F 3/04842 (2013.01); G06N 20/00 (2019.01); G06Q 10/107 (2013.01); G06Q 30/016 (2013.01); G06Q 30/0282 (2013.01); H04L 51/42 (2022.05)] | 18 Claims |
1. A computer-implemented method for presenting customer insights in association with an electronic customer relationship management tool, the method comprising:
presenting, to a user, a graphical user interface (GUI) having:
a first region having GUI elements of the customer relationship management tool, and
a second region having
a first set of GUI elements for presenting at least one customer insight, the second region displayed when the first region is displayed and proximate to the first region; and
a second set of GUI elements for receiving user feedback regarding the at least one customer insight;
receiving user input signals via the GUI elements of the first region, the user input signals comprising an identifier identifying a customer;
upon receiving the identifier identifying the customer:
displaying, to the user, at least one machine-learning derived insight relevant to the identified customer in the second region based on the received user input signals via the GUI elements of the first region, wherein the machine-learning derived insight relevant to the identified customer in the second region comprises an importance score of the insight;
receiving user input signals regarding the importance score of the insight via the second set of GUI elements of the second region; and
refining the importance score of the insight based on the received user input signals via the second set of GUI elements of the second region.
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