US 12,279,021 B2
Method for serving interactive digital advertising content to a user within a streaming platform
Sambit Patnaik, Nashua, NH (US); and Jarrod Dowalter, Nashua, NH (US)
Assigned to Yieldmo, Inc., Nashua, NH (US)
Filed by Yieldmo, Inc., Nashua, NH (US)
Filed on Nov. 3, 2023, as Appl. No. 18/386,711.
Claims priority of provisional application 63/422,688, filed on Nov. 4, 2022.
Prior Publication US 2024/0155208 A1, May 9, 2024
Int. Cl. H04N 21/81 (2011.01); H04N 21/431 (2011.01); H04N 21/4725 (2011.01)
CPC H04N 21/812 (2013.01) [H04N 21/4316 (2013.01); H04N 21/4725 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
during a first pause event that pauses playback of a primary content stream at a first frame in a digital video in the primary content stream, the primary content stream viewed on a display of a primary device accessed by a user, triggering playback of a first video advertisement in a secondary content stream within an image player arranged within a first subregion of the display; and
during playback of the first video advertisement during the first pause event:
rendering a first digital identifier within a second subregion of the display, the first digital identifier comprising:
a first pointer to a first electronic document comprising content associated with the first video advertisement; and
a device code associated with the primary device; and
in response to a first scan event that captures the first digital identifier and initiated at a secondary device accessed by the user and distinct from the primary device:
receiving a first request for content from the secondary device, the first request specifying the first identifier; and
in response to the first request specifying the first identifier:
triggering the secondary device to navigate to the first electronic document based on the first pointer;
pausing playback of the first video advertisement within the secondary content stream based on the device code;
rendering the first frame in the digital video within the display of the primary device in replacement of the secondary content stream; and
triggering playback of the digital video in the primary content stream at the primary device.