| CPC H04L 12/08 (2013.01) [H04L 9/40 (2022.05); H04L 63/083 (2013.01); H04L 63/102 (2013.01); H04W 12/06 (2013.01); G06Q 30/0241 (2013.01)] | 17 Claims |

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1. A system adapted to provide a connection from a physical object to a network location, wherein the physical object includes an associated readable code, the system comprising:
a server associated with the network location, wherein the code, when read by at least one portable computing device adapted to read the code and connect to the network location, defines a link to the network location,
wherein a plurality of viewer groups are predefined for the code, with the at least one portable computing device being associated with at least one of the plurality of viewer groups, and the server is adapted to selectively provide one of a plurality of different communications defined for the code to the at least one portable computing device, at least some of the plurality of different communications containing information specific to the physical object, and at least some of the plurality of communications being associated with at least some of the plurality of viewer groups,
wherein a selected communication of the plurality of different communications associated with a selected viewer group of the plurality of viewer groups is transmitted to the at least one portable computing device, if the selected portable computing device is associated with the selected viewer group,
wherein additional material is added to the server, so as to personalize one or more of the plurality of different communications specific to the physical object, wherein the one or more of the plurality of different communications augmented by the additional material is associated with certain of the plurality of viewer groups, and
wherein on receipt of the code read by the at least one portable computing device, the server is configured to:
determine an occupier status as to whether an occupier associated with the physical object is contactable; and
send the selected communication to the at least one portable computing device depending upon the occupier status.
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