| CPC G06Q 30/0643 (2013.01) [G06Q 10/087 (2013.01)] | 20 Claims |

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1. A computer implemented method, comprising:
generating, by a virtual reality (VR) engine, a VR user interface (UI) and a VR session within a VR device;
receiving from a computing device of an institution item source, a list of discounted items being discounted based on a proximity to an expiration or a best by use date;
accessing a smart container for a current inventory of real-life items in a user's possession;
displaying a VR image of virtual items on virtual shelves in the VR UI, wherein the virtual items are dynamically displayed in different positions between a first VR session and a second VR session based on the proximity to an expiration and the current inventory of the real-life items in the user's possession, without a virtual replication of a physical store;
displaying virtual representations of the discounted items being discounted based on the proximity to the expiration or the best by use date and the current inventory of the real-life items in the user's possession, in positions of priority on the virtual shelves, relative to other virtual items on the virtual shelves; and
displaying the expiration or the best by use date for each item being discounted based on the proximity to the expiration or the best by use date in the virtual shelves in the VR UI.
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