| CPC G06Q 30/0631 (2013.01) | 20 Claims |

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1. An information providing system comprising:
at least one computing device;
a transmitting device;
a receiving device; and
at least one non-transitory storage medium storing thereon at least one program,
wherein the at least one computing device, when executing the at least one program, is configured to:
acquire wearing data indicating that a user has worn a fashion item based at least on communication between one of the transmitting device and the receiving device that is attached to the fashion item and another one of the transmitting device and the receiving device;
store a wearing history based on the wearing data;
provide the user with information, based on the wearing history; and
store information of a merchandise item that is the fashion item, wherein
the at least one computing device suggests the merchandise item, based on the wearing history,
the at least one computing device suggests a merchandise item having a similar feature to an item of either a large number of wearing times or a high wearing frequency in the wearing history and a merchandise item having a dissimilar feature, and
the at least one computing device suggests the merchandise item, based on a suggestion ratio between similar merchandise items and dissimilar merchandise items set for the user.
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