US 12,277,572 B2
System and method for using data points collected from a customer to provide customer specific offerings
Leena Munjal, Algonquin, IL (US)
Assigned to TRANSFORM SR BRANDS LLC, Hoffman Estates, IL (US)
Filed by Transform SR Brands LLC, Hoffman Estates, IL (US)
Filed on Dec. 28, 2020, as Appl. No. 17/134,637.
Application 17/134,637 is a continuation of application No. 14/060,327, filed on Oct. 22, 2013, granted, now 10,902,448.
Application 14/060,327 is a continuation of application No. 13/191,918, filed on Jul. 27, 2011, granted, now 8,566,167, issued on Oct. 22, 2013.
Prior Publication US 2021/0118003 A1, Apr. 22, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0207 (2023.01); G06Q 20/18 (2012.01); G06Q 20/20 (2012.01); G06Q 20/40 (2012.01); G06Q 30/0601 (2023.01); G06Q 40/12 (2023.01)
CPC G06Q 30/0224 (2013.01) [G06Q 20/18 (2013.01); G06Q 20/20 (2013.01); G06Q 20/202 (2013.01); G06Q 20/204 (2013.01); G06Q 20/40 (2013.01); G06Q 30/0207 (2013.01); G06Q 30/0635 (2013.01); G06Q 40/12 (2013.12)] 20 Claims
OG exemplary drawing
 
1. A system, the system comprising:
a distributed environment comprising a plurality of processing devices linked via a local area network or wide area network, wherein one or more of the processing devices are designed to:
receive information comprising data points gathered for a customer in real-time from in-store and online sources, utilizing a data processing engine to analyze and interpret the information,
provide weights to the data points, using a scoring algorithm that quantifies their relevance to customer behavior,
access a database of offers, wherein the database is structured for querying and retrieval of promotional content,
provide weights to the offers according to historical performance data and customer preferences,
determine an offer, to be provided to the customer, according to the weighted data points and the weighted offers, wherein the system dynamically adjusts offers according to real-time customer behavior across both in-store and online environments using an adaptive recommendation algorithm,
provide an incentive program that synchronizes in-store activity and online activity by processing data, and
generate a comprehensive and scalable view of the customer behavior according to the weighted data points, enabling customer profiling and targeted marketing strategies; and
a first computing device operable to:
receive a shopping recap having data indicative of one or more products shown to the customer by a sales person, wherein the shopping recap is linked to a first identifier that is associated with the customer and a second identifier that is associated with the sales person through a secure data linking mechanism that utilizes encrypted data packets and digital signatures for ensuring the integrity and security of the identifiers;
provide a digital receipt to the customer for a purchased product, wherein the digital receipt is different from the shopping recap;
award a commission to the sales person, if the customer purchases the product on the shopping recap;
provide the customer with an incentive according to the in-store activity of the customer and the on-line activity of the customer, wherein the incentive is automatically redeemable, if the customer purchases a product associated with the incentive;
link the incentive to a rewards program account associated with the; and
send follow-up communications to the customer post-purchase, wherein:
the follow-up communications comprise one or both of targeted messages related to products previously viewed and offers for related products,
the related products are determined according to one or more of data points, life events and preferences gathered during the shopping experience,
each of the plurality of processing devices is distinct from the first computing device,
the plurality of processing devices comprises one or more servers, data storage units and network components, and
the first computing device comprises a client terminal configured to manage customer interactions and facilitate secure communications with the processing devices via the network.